Preserving Memories: Launching Swan Laundry’s ‘Forever Your Dress’ at the Malta Wedding Fair 2023.
The Brief
Swan Laundry unveiled ‘Forever Your Dress,’ a unique service dedicated to preserving the sentimental value of wedding dresses, at the Malta Wedding Fair 2023. They partnered with Ponder & Pitch to effectively introduce this innovative product and establish its market identity.
Our Solution
We developed a sub-brand identity for ‘Forever Your Dress,’ including a logo, colour palette, and typography. These elements were integrated into printed materials, ensuring a cohesive presentation. Additionally, we designed and set up Swan Laundry’s stand at the Malta Wedding Fair, managing everything from concept to execution.
Visual Strategy and Implementation
Our design focused on timeless elegance, with a sophisticated logo and a soft, nostalgic colour palette. Printed materials harmonised with the brand’s aesthetic, conveying the message of preserving cherished wedding dresses.
Stand Design and Execution
The stand at the Malta Wedding Fair was inviting and informative, showcasing the preservation process and engaging visitors with visual displays and informative panels.
Conclusion
The successful launch of ‘Forever Your Dress’ reflects our commitment to comprehensive branding and design. At Ponder & Pitch, we are proud to have helped Swan Laundry present a service that honours the sentimental value of wedding dresses, ensuring these precious garments continue to tell their stories.
