The Brief
Elia Caterers approached us to support the launch of a new summer event, the first of its kind under their name. The idea was simple: bring people together for an evening of good food, good wine, and live music at the newly launched Villa Overhills.
They wanted a visual identity that could help the event feel cohesive and credible. Something light, clean, and polished, without overcomplicating things.
Approach and Scope
Our role was to create a full brand system that would work across:
- Identity and iconmark
- Wayfinding and site mapping
- Social content design
- Audio-visual content and photography (in collaboration with Nest Creative Lab)
The aim was to keep things functional, flexible, and well-balanced, while building a visual base that could grow if the event develops into a recurring format.
Brand Identity
We developed a distinctive but subtle iconmark that could carry the event across print and digital formats. The palette was fresh and Mediterranean in tone, avoiding overused nautical clichés. Typography leaned soft and legible, with just enough character to hold presence.
On-Site Design
With the venue split into multiple zones, signage and mapping needed to be clear and unobtrusive. We designed a site map and wayfinding system that allowed guests to navigate smoothly throughout the event.
Content Creation
Alongside Nest Creative Lab, we developed a set of visuals that captured the feel of the day, natural light, candid moments, and the atmosphere. The photography and video content focused on authenticity, not performance.
This wasn’t about heavy production. It was about documenting a genuine moment well.
Social Media System
We built a simple content kit for stories, reels, and feed posts. Bold enough to stand out, clean enough to reuse. Every asset followed the same structure, making it easy for Elia’s team to maintain consistency in the lead-up and during the event itself.
What It Achieved
This wasn’t a huge campaign, and it didn’t need to be. What mattered was getting the basics right. Giving Elia a visual language that reflected their attention to detail.
It’s a good example of what happens when brand thinking is applied simply and correctly.