In between our busy schedule, we all feel it is still important to dedicate some time throughout the month to be creative and strategic for a couple of hours. These creative sessions help us stay fresh, spark new ideas and avoid creative blocks. Furthermore, it also strengthens our team dynamic and serves as a great team building activity as we get to work on a creative and innovative personal project together.
“Include name of “passion project series here”This is what we call a passion project which is an independent project that is not associated with any brand or company we are working with. These are merely done to fuel creativity within the team. Our most recent passion project involved crafting a fictional hotel concept, targetting younger demographic.
One of the most distinctive features of this passion project was the choice of branding colors: lime green and purple. These bold and unconventional colors were carefully selected to reflect the vibrancy and energy of the younger generation. Lime green represents freshness, and a sense of adventure, while purple adds a touch of sophistication and luxury. Together, they create a striking visual identity that immediately grabs attention.