The Brief
L-Għaliex is a fresh and thought-provoking podcast, hosted by the dynamic duo Matthew Bartolo and Joseph Agius. With its insightful exploration of human motivation and behaviour, this podcast promises to offer listeners more than just casual conversation. When the hosts approached Ponder&Pitch to develop their visual identity, they had a clear vision: bold, unique, and reflective of the depth and authenticity their content would deliver. Our challenge was to bring this vision to life.
Crafting the Visual Strategy
The key to this project was creating a branding identity that would stand out from the sea of mainstream podcast logos, many of which overuse the ubiquitous microphone icon. Instead, we opted for a clean, powerful wordmark, placing the name L-Għaliex front and centre. The wordmark not only highlights the podcast’s Maltese roots but also creatively integrates the mic in the letter “ħ” as a subtle way to identify as a podcast.
Colour Palette
To maintain consistency with Matthew Bartolo’s personal branding, we extended his established colour palette into the podcast’s visual identity. The deep, rich blue conveys trust, professionalism, and depth, while the soft beige introduces warmth and approachability, ensuring the brand feels both powerful and inviting. This thoughtful contrast reflects the balance between deep conversation and accessible, relatable dialogue that the podcast offers.
Conclusion
Designing the branding for L-Għaliex was an exciting and rewarding experience for the Ponder&Pitch team. As our first podcast branding project, we embraced the challenge of creating something bold, fresh, and memorable. It’s gratifying to see the brand now come to life across platforms like Spotify, Facebook, and Instagram, resonating with the podcast’s growing audience.